The headline’s job is to sell the ad. The headline needs to convince the reader that you have something to say – that they should continue reading the rest of the ad. Your headline must grab & hold the attention of the reader, enough that they click on your ad. Some people use sensational headlines [...]
Make your Copy Sizzle with these 7 Steps
July 28, 2011 by
I saw this on Clickbank.com from Molly Lane and thought I would share it. #1: Create Compelling Headlines The Easy Way Your headline has to blend benefits and curiosity. And it has to pack a punch, because you only have 7-8 seconds to grab your prospect’s attention. The whole purpose of your headline is actually [...]
18 – Principles of Copywriting 18 of 18
September 1, 2010 by
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Principles of Copywriting Session 16 of 18 – The Offer Be sure to maximize the video player for best viewing results {+} Continue on to Principles of Copywriting session 17 of 18 – Up-Sells Down-Sells & Cross-Sells Go Back to Principles of Copywriting Tutorials Main Menu
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